case study

Dr. Rosari Kingston

A website for a medical herbalist in ireland


Dr. Rosari Kingston is a Medical Herbalist based in Ireland. She would like her website to be used as a tool for her target audience to get to know her and about the services she offers. She also provides In-person Consultation Services for her local patients and Online consultation for her patients in the UK and the US.


  • Understanding target audience
  • Minimalistic Design to represent Dr. Rosari
  • UX Design for ease of use and highest conversions.
  • Logo Design
  • Asset and component creation
  • Mobile Responsive
  • Booking Platform Integration
  • Blog


Dr. Rosari Kingston,
Clonakilty, Co. Cork, Ireland


Web Designer and Webflow Developer

Hear from Rosari

Bernice was, and is, an absolute treasure to work with. Her patience was admirable and her ability to get to grips with a difficult task was amazing. We look forward to further work with Bernice on other projects

Dr. Rosarie Kingston
Medical Herbalist, Clonakilty, Co. Cork

The Problem

  • Dr. Rosari Kingston, is a medical herbalist in an integrative practice in Clonakilty, Co. Cork. She is also involved in teaching healthcare professionals integrate traditional medicine, especially the Irish Healing tradition, into their practice.
  • She wanted her patients to get to know her through her website.
  • She wanted to book more patients.
  • She also wanted her patients to know how to get in touch with her.
  • Dr. Rosari wanted to have a Blog on her website for patients to be able to gain more insight into what Rosari provides them with.
  • The website is a tool to be able to Book Online and In-person Appointments.
  • It's also a tool to showcase and sell her new book, Ireland's Hidden Medicine.
  • And of course, she wanted her new website to help her attract more clients.

The Goal

We agreed on the following goals for Rosari’s website:

  • A custom website based on Dr. Rosari's requirements - Booking platform, Blog, Showcase of services, contact form.
  • Based on the needs, we decided to have the following pages - Home, About, Appointments, Blog, FAQ and Contact
  • A showcase of Rosari's specialties and expertise.
  • The site architecture and navigation to provide for a fluid experience for her patients.
  • Make sure Rosari's patients are able to find what they need on her website to be able to make a decision.
  • A fully responsive solution.
  • A web platform that was easy for Rosari to be able to edit and update content.
  • A website that would have a nice, visual appeal that would attract more clients.
  • To have a booking software integrated with the website so that her patients can book their appointments.
  • A section for Rosari's book, Ireland's Hidden Medicine and Shopify Checkout.

My Process and Insight


I put together a mood board based on some latest web design trends.


I chose therapeutic and soothing colors for Rosarie's brand.











I used Fahkwang for custom headings and Martel Sans for smaller headings and the body text.


Designed by Cadson Demak, Fahkwang is a Thai and Latin san serif family which features a high contrast. It has been inspired by headlines in old Thai newspapers.

The spectacle before us was indeed sublime.

Martel Sans

Designed by Dan Reynolds, Martel Sans is designed for typesetting immersive documents. It may be be used to set long passages of text in languages that are written in the Devanagari script, including Hindi, Marathi, Nepali, Sanskrit, and others.

The spectacle before us was indeed sublime.


Rosari described her brand personality as calm and serene, which I used as the anchor for picking beautiful pictures. I picked out photos, nature, and serene stuff. We used images that accurately and realistically reflected Rosari's audience.


Rosari's website needed the following pages:

  • Home
  • About
  • Appointments
  • Blog
  • FAQ
  • Contact


I started with wireframing all the pages for Rosari’s website.


These were the designs that were created for the website.

Challenges & Solutions

Here are some of the challenges that I faced while designing for Rosari and how I approached solving them.

CHallenge #1

Rosari wanted to integrate her website with an external Booking Platform so that her patients can book appointments online.

I chose as the booking platform and it truly worked out great for Rosari. Her patients are now able to book online consultations with her.

CHallenge #2

Rosari wanted to showcase her book, Ireland's Hidden Medicine on her website and also integrate the checkout with Shopify. She also wanted to put up a CTA to sell her book on Amazon.

I created a beautiful section to showcase Rosari's book and integrated it with a Shopify Buy Button. I also placed a CTA to buy the book via Amazon.

The Results

Rosari is very pleased with her new website. Her website creates the awareness that she needs to have an impact on her target audience.


Rosari loves her new website and feels it's a very effective tool to create awareness of who she is and what services she provides. She is now able to focus on maintaining relationships with her patients and treating them.

Patient satisfastiction

Rosari's website helps her patients book Online and In-person appointments  so that she can meet with them and provide workable and useful solutions to them.

New Clients

Because of her new website, Rosari is busy with her growing number of patients and bookings and this makes her happy and satisfied with her profession.

Hear from Rosari

Bernice was, and is, an absolute treasure to work with. Her patience was admirable and her ability to get to grips with a difficult task was amazing. We look forward to further work with Bernice on other projects

Dr. Rosarie Kingston
Medical Herbalist, Clonakilty, Co. Cork