Hear from Wendy
My practice is really busy - love the new website.
Dr. Wendy Newton, PsyD
Psychologist, Oregon
Dr. Wendy Newton is a leading psychologist who has an established practice in the Hollywood neighborhood of NE Portland. She believes that therapeutic relationships are the foundation for personal growth, healing, and change. Her clients contact her directly via email or telephone to book their appointments.
My practice is really busy - love the new website.
Until we started working together, Wendy wasn’t really focusing on her website and the impression that it made on her clients. She was finding it so difficult to add any new content to the website as she didn’t know how to navigate the backend to edit content.
We agreed on the following goals for Wendy’s website:
I put together a mood board based on some latest web design trends.
Wendy had a logo and some branding, which I used to guide the styling of the site. Invigorating salmon and blue accents were chosen to look striking against the clean white background. The overall look needed to feel therapeutic, and welcoming like Wendy's approach and philosophy.
SALMON
#e87266
STEEL BLUE
#4f8ac7
khaki
#f4da83
Black
#000000
white
#ffffff
I used Arima Madurai for custom headings and Mulish for other headings and the body text.
Designed by Multiple Designers, Arima Madurai is a display font with soft edges and calligraphic feel is the main inspiration for Arima project.
The spectacle before us was indeed sublime.
Designed by Vernon Adams and Jacques Le Bailly, Mulish is a minimalist Sans Serif typeface, designed for both display and text typography.
The spectacle before us was indeed sublime.
Wendy described her brand personality as calm and serene, which I used as the anchor for picking beautiful pictures. She wanted me to pick out photos, nature, and serene stuff. We used images that accurately and realistically reflected Wendy’s audience.
Wendy’s website needed the following pages:
I started with wireframing all the pages for Wendy’s website.
I created the designs using Figma and shared them with Wendy as images. Wendy absolutely loved them!
Here are some of the challenges that I faced while designing for Wendy and how I approached solving them.
Wendy wanted a custom header for each of the pages on her website. Her main logo is made up of smaller abstract art pieces put together. She wanted to have a unique header using each of those abstract art pieces.
Since her header was originally an image, I carefully positioned it in Figma and extracted each of her images and created a unique-imaged header for each of her pages
Wendy wanted her 'Specialties' showcased on the Home Page in an artsy way. She wanted a paint splatter image as a background for the same. I used the following images that she loved to give it a unique twist.
Wendy is very happy and satisfied with her website. These are the 3 areas in which we succeeded together as a team.
Wendy feels very relaxed and satisfied with her website and so she is able to focus on maintaining relationships with her clients and treating them.
Wendy's new website gives her the confidence to display her website among her peers and her colleagues in her area. She is now bold and confident in her practice.
Because of her new website, Wendy is busy with her growing clientele and this makes her happy and satisfied with her profession.
Bernice was great to work with, from beginning to end. I highly recommend her. She walked me through the process, responded quickly and well to my feedback and suggestions, and created a webpage I love. I am not tech savvy but she was able to explain the process to me as we went along and helped me problem solve effectively. She was very easy to work with.