The Irish College of Traditional and Integrative Medicine (ICTIM) provides professional training in the use of herbs, natural medicine, and other traditional therapies.
ICTIM delivers a science based Higher Diploma in clinical Integrative Medicine and extensive programs supporting Continuing Professional Development (CPD) to support the demands of health practitioners.
Web Designer and Webflow Developer
Dr. Rosarie Kingston
Bernice was, and is, an absolute treasure to work with. Her patience was admirable and her ability to get to grips with a difficult task was amazing. We look forward to further work with Bernice on other projects
This is how I broke down the problem to make sure I set my goals right.
The target audience consisted of the following demography
These were the actionable goals for the website.
Keeping these goals in mind, I researched some of the competitor websites for ICTIM.
These were my conclusions based on the market research that I performed.
The first thing I discussed with the client in terms of the content was from the perspective of User Experience. The Home page(Landing Page) and the Higher Diploma in Clinical Integrative Medicine are the main pages where many users will land on the website.
The Higher Diploma in Clinical Integrative Medicine Page will have a main hero section with a testimonial and a small block with important information. The Course is broken down into small sections so that the user can easily navigate the page and get relevant information.
This is the visual strategy for the website.
These were the wireframes that were created for the website.
Rosarie preferred a simple font for his website that would be bold and represent him well. I chose Cabin for the headings as well as the body text.
Cabin is a humanist sans font inspired by Edward Johnston's and Eric Gill's typefaces, with a touch of modernism. Cabin incorporates modern proportions, optical adjustments, and some elements of the geometric sans. It remains true to its roots, but has its own personality.
The spectacle before us was indeed sublime.
ICTIM's brand colors were blue and orange. I used white as the body background color. A bold blue was used for headings and text and Orange was the accent color for buttons.
I used blue and orange icons that convey trust and value to the user clearly.
For the Hero Section of the website, I used stock photography that represented the purpose and idea of the Irish College of Traditional and Integrative Medicine.
These were the designs that were created for the website.
The new ICTIM website increases awareness of the college and its courses. Users are able to easily navigate the website and find what they need.
The users that land on the website are easily able to navigate and find what they need.
Because of the website, users are able to sign up for the courses.
The website is used as a Marketing tool to get healthcare professionals and medical professionals to get a Higher Diploma Degree.