Is your website quietly costing you clients?
Use my free Practitioner Website Checklist to spot what makes the right clients book, and the quiet mistakes that make them leave, all in about two minutes.
Enter your email and I will send the checklist straight to your inbox.
Free, practical, and built for therapists, health, and solo practitioners.
Your reputation took years to build.
And your website should reflect that.
I design brand and Webflow websites for practitioners whose name is their credential.
Then I stay, so you can get back to your work.
Where are you right now?
Getting started
[A site that gets me found]
You need a website that gets the right clients to find you, trust you, and reach out. Clear, warm, and done without the overwhelm.
Established and growing.
[A site that grows my authority]
You have the reputation. Now you want a site that matches it, ranks for what you do, and connects your expertise, research, and results in one place.
I work with credentialed solo practitioners whose reputation is their business.
Therapists and mental health practitioners
Integrative and herbal health practitioners
Established doctors and medical specialists
Not large organizations, not e-commerce, not general small business.
Just experts whose name is the brand.
Most practitioner websites make an expert look like everyone else.
Curated Work
A brand identity and website for Catherine Melo, LCSW
A therapist of thirty-five years with no website. I built a brand and site that looks nothing like the rest, and gives the right clients a reason to finish the call.
Dr. Rosari Kingston
A personal brand for Dr. Rosari Kingston, who is a practicing medical herbalist in Ireland
Building a Professional Register for the Irish Institute of Medical Herbalists
Brand strategy, logo design, web design, and Webflow development for IIMH, a professional Irish medical herbalist organisation connected to ICTIM.
A complex Webflow build for a Clinical and Education Website, ICTIM
I rebuilt ICTIM's 26-page Webflow site with CMS, Shopify integration, and automated student enrolment. This is what a complex education build looks like.
What makes working with me different.
I listen first
Most designers arrive knowing what they want to build. I don't. I ask questions, learn your field, and understand what trust looks like in your world before I design anything. The result looks like your work — not like a template.
You keep the back end
You own your site completely. Full access, no locked-in arrangements, no having to go through me for a basic change. Most designers don't do this. I think it's the only honest way to work.
My clients don't leave
I don't build a site and disappear. I stay embedded long-term — watching for what needs updating, flagging what I notice, keeping the site accurate as your expertise grows. Your job is your work. The website is mine.
Ways to work together
Every practice is at a different point. Some need a clean, trustworthy site that helps the right clients find them. Others are ready to turn a strong reputation into real authority online. Here is where you fit, and how we would work.
Essentials
For practitioners getting found and booked.A clear, warm, professionally built site that helps the right clients find you, trust you, and reach out. Done without the overwhelm.
From $2,500.
Signature
For practitioners ready to stand apart.A custom brand and website built around your work, so you look like yourself and nobody else. Deeper strategy, deeper design.
From $4,000.
Authority
For established specialists growing their presence.A strategy-led brand and site built around how your patients actually search, connecting your expertise, research, and results into one system. Built in phases that fit your budget.
Custom, from $6,500.
Not sure where you fit? That is what the call is for.
Hi there!👋 I’m Bernice,
a web designer who learns your world before touching a design tool.
Before I open Webflow, I spend time understanding your work.
Your clients.
Your philosophy.
The specific signals that make someone trust you before they have met you — because a medical herbalist's website, a specialist surgeon's website, and a fine artist's website are not the same brief, even if the problem they are solving is identical.
I don't impose a look. I learn your world and build something that reflects it accurately — with the depth, credibility, and honesty your expertise deserves.
When the site is done, I stay. Monthly updates, ongoing changes, keeping it working as hard as you are. You forward anything you are not sure about and forget about it.
That hat is gone.
Yes, AI can build a website, no doubt.
There are faster and cheaper ways to get a website up.
I am not the fastest or cheapest option.
What I offer is a website that reflects who you actually are — not a template with your name dropped in. A back end that is properly built and maintained. And a foundation that means the right clients can actually find you.
Your clients choose you specifically. Your website should give them a reason to.
more client 💕
She went above and beyond at every milestone. In short, she's the whole package, and has my highest recommendation.
Dr. Andrew Chung
Spine Surgeon, Arizona
Raj Nijjer
Marketing Manager
As always Bernice is such a great person to work with. She gets any Webflow job done with precision and delivers on time!
Michael Waltman
Founder
Is your website quietly costing you clients?
A two-minute self-audit for therapists, health, and solo practitioners, including the one privacy mistake most sites get wrong.
Enter your email and I'll send the checklist straight to your inbox.
Free, practical, and designed to use with the website you already have.
Resources to help you grow
These tools will help you move faster.
Not every business is ready for a custom build, and not every problem needs one. The shop is where I put everything I've created to help you get results on your own terms. Whether you're looking for a professionally designed Webflow template you can launch quickly, a digital resource to sharpen your strategy, or a website audit to find out exactly what's holding your site back, there's something here for where you are right now.
Client Success Story
When Dr. Rosari Kingston came to me about creating a website for her Medical Herbalist profession, she just had one short page of information.
So I helped her create a website explaining who she is, what she does, detailing her services and enabling her patients to book an online or in person consultation.
Rosari has seen a 55% increase in organic traffic on her website
I would definitely say she goes way beyond her brief to get the job done extremely well.
Dr. Rosari Kingston
Medical Herbalist, Ireland
If your expertise has outgrown your online presence, let's talk.
A short call — no pitch, no pressure. I will ask about your work and tell you honestly whether I think I can help.